E-LEAD Optical HUD Series show up at AutoTronics Show

What makes Taiwan's foray into cars interesting is if and when Foxconn gets involved. We spotted several key technologies at AutoTronics show last week.

E-Lead goes big on HUD

E-Lead has been serving the automotive industry over the last 20 years, supplying everything from dash cams and rear-seat multimedia entertainment systems to Tier Ones and car OEMs.

The company’s latest additions include a host of heads-up display (HUD) units tailored for a wide range of OEMs’ needs. Dennis Chen, a manager at E-Lead (shown above), pointed out that the product lineup includes an aftermarket HUD E-Lead developed with Baidu, China’s Internet giant. This is the only HUD approved by Baidu for compatibility with their Internet of Vehicles spec, branded by Baidu as “CarLife,” he explained.

Windshield-Type HUD. It's made visible for drivers with sunglasses on. (sources from EETIMES)

E-Lead also showed off a new windshield type AR ( Augmented Reality) HUD that features special optical design. “You can view all the info on the HUD, even with your sunglasses on,” said Chen. This is an advancement E-Lead’s competitors have yet to match.